Dubai’s property boom is reshaping development strategies, with major players moving construction in-house to boost control, speed, and profitability. Leading the shift, Emaar has launched Rukn Mirage under its Mirage subsidiary, joining Samana Developers, Ellington, Azizi, and Arada, which recently expanded by acquiring part of an Australian contractor.
With property prices up 70% in four years, demand remains strong, but project completions lag. Developers see in-house building as a way to close the gap, ensuring efficiency and delivery. However, experts warn of risks — if demand slows, costly teams and equipment could sit idle. Independent contractors, meanwhile, may increasingly pivot toward government and industrial projects as private developers internalize construction.
This trend signals a major shift in Dubai’s real estate sector, balancing opportunity with long-term risk.
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